Blogs have become one of the most popular forms of digital free speech over the last decade. From personal to professional, blogs have been a useful tool to grow a client/fan base for local and national companies. Within the fashion world blogging can be a great tool, especially if you own a small local boutique trying to gain a wider client base.
For many small boutiques blogging and other social media outlets are the best way to attract new clients and get people talking about their store. Not only does it get the name out beyond the local towns but it can also showcase inventory. Sharing the store's merchandise can not only lead to increased foot traffic in the store but it can also help spur new sales via an online store. The key to sales in the ever changing world of fashion is brand/name recognition. Blogs help to increase that recognition.
One of my company's clients uses blogging as a way of sharing their new products but to also help connect the world of high fashion to their customers. It not only keeps them coming back to their online site but it also engages the customers by getting them to come back each week to look at the trends and designs going on in New York, Paris and Milan. It helps bridge the gap between haute couture and local street style. The blog also gives the boutique a chance to allow customers to have their own piece of runway fashion. If a boutique does a copy of a high end piece for a quarter of the price and they showcase both their look and the runway look side-by-side it helps get customers on board to buy their merchandise because what fashionista doesn't want to look like a runway model?
Blogging is a great tool for boutiques to help build brand image and connect with their customers on a bigger playing field. And it's a tool that doesn't take much training or time to craft. A blog can help propel sales and get more customers on board with the boutiques brand and style while not breaking a store's marketing budget.
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